Value of Accreditation: How to Leverage Value Statements to Support Your Program

Credentialing organizations seek third-party accreditation for many reasons that include confirmation of credentialing program quality and consistency, market differentiation, and positioning certificants for eligibility for registries and licensure. Conveying these values of accreditation in a way that is meaningful to stakeholders, sometimes even within a credentialing organization, can prove challenging. The Accreditation Service Council (ASC) has been working on an initiative to further define and illustrate the value of accreditation for NCCA, ACAP, and IAS/NCCA dual accreditation programs. The ASC goal is to provide messaging on the importance and value of accreditation to support accredited programs as well as programs considering accreditation.

The ASC has created a high-level value statement for accreditation as well as specific value statement outlines for each of I.C.E.’s accreditation programs. The purpose of this presentation is to discuss and review these value statements and showcase case studies and examples to further illustrate the value and benefits.

This presentation will also offer suggestions about the aspects of a credentialing organization’s value proposition that should be emphasized when communicating with its various audiences, such as:
• consumers of the services provided by certified individuals
• legislators, regulators, and registries
• employers and hiring decision makers
• certificants
• potential certificants
• adjunct professionals that refer consumers to certificants
• payors that cover fees for certificant services (if applicable)
• international parties (if applicable)