Alexander Jean-Baptiste, PCM, Content Marketing

Senior Manager, Content Marketing & Social Media
Board of Pharmacy Specialties, United States

Alex Jean-Baptiste is the Senior Manager of Content Marketing and Social Media at the Board of Pharmacy Specialties (BPS) where he leads brand and marketing initiatives. Previously, Jean-Baptiste served as the as the Digital Media Manager at the College & Career Pathways Institute at LaGuardia Community College and Web Content Manager for the Church Pension Group in New York City. He earned the Professional Certified Marketer® (PCM) credential in Content Marketing through the American Marketing Association (AMA). His professional work encompasses developing branding and marketing campaigns with a customer-focused approach through strategic content marketing.

Presentation(s):

• Influencer Marketing: A Strategy for Communicating the Value of Certification

  Thursday, October 26, 2023
  1:30 PM – 1:45 PM MT