Certification programs provide an effective way for professionals to demonstrate their skills and knowledge to employers and peers. However, simply having a certification program is not enough to ensure its success. To attract candidates and create awareness, effective marketing is essential.
This presentation will explore various marketing tools that can be used to promote certification programs. We will discuss how to leverage social media, email marketing, search engine optimization, and other digital marketing techniques to reach a wider audience. Additionally, we will explore the power of repurposing existing content to maximize its impact.
We will also discuss how small marketing efforts can have a big impact on certification program success. Simple tactics, such as engaging on social media from your brand’s account or getting creative with discounts, can be highly effective in creating awareness and attracting candidates. Attendees will come away with a better understanding of how marketing tools can be used to promote certification programs and increase participation. By implementing these strategies, attendees will be able to create a more effective marketing plan for their own certification programs, leading to increased visibility, more candidates, and greater success overall.
Learning Objectives:
learn new, actionable activities to complete to help grow their certification programs, increase clarified in communications, and recruit new audiences.
conduct better written emails, social media posts, and blogs to assist in candidate education.
describe problems they are having in Marketing and how to map them to quick solutions.
understand how to leverage AI, like ChatGPT, to efficiently streamline marketing efforts.
