Building Bridges – Powerful ways to connect students to your credential and build your pipeline

Your credential holders are one of your most valuable assets. They are passionate about their profession, they’ve gone through the process, understand what it takes to be successful, and know the value of holding your credential. Why not utilize that goodwill to promote your program and educate a prospective student population of future credential holders?

Join several assessment organizations to learn how they leveraged their community of credential holders to build relationships with colleges and universities, resulting in expanded reach, diversity and growth for their programs.

From an ambassador program to specific engagement outreach and providing real-world professional scenarios, these credentialing programs have found ways to connect with students and young professionals beyond anything they’ll find in a classroom or textbook.

Presenters will share marketing and communication tools they used to attract and communicate with their student population, ranging from social media to videos to career based informational meetings, hear actual examples of activities that worked. An added benefit to these engagements is that the programs were also able to increase the information for students to be successful on their assessments.

Presenters will also discuss what led them to initiate these programs, how the programs are structured, best practices in recruiting university influencers, and the success they’ve seen along the way. If you are concerned about program growth or want to identify ways to strengthen your connection with students and build your pipeline, this is the session for you!