From Certification Body to Learning Organization: How We Transformed Our Certification Programs into a Growth-Driving Machine

The world of work has undergone a massive shift, bringing with it unprecedented challenges for learning organizations to navigate. Associations and credentialing bodies offering certifications, however, have a golden opportunity to capitalize on this opportunity to drive their next wave of growth. Diversifying your portfolio, supporting the entire candidate journey, and using data to ensure business and candidate success are the best ways to ignite new paths to growth.

HR professionals are at the forefront of this movement, facing historic and unique challenges such as managing the new remote talent landscape, fears about AI, and historic levels of burn-out. Recognizing the need for a better candidate experience to support HR professionals, HR Certification Institute® (HRCI) expanded beyond traditional membership and exam registration costs to offer a comprehensive learning portfolio.

HRCI has transformed into a true learning organization, providing candidates with a range of study tools, learning products, and continuing education opportunities to support them throughout their certification journey. With eight market-leading HR certifications, HRCI is committed to helping HR professionals acquire the skills and knowledge they need to navigate the challenges of today's modern workforce.

Session attendees will hear from Dave Meginley, HRCI’s Chief Learning and Revenue Officer, and Evan Burton, BenchPrep’s Senior Director of Business Development, to learn:

1. Why credentialing bodies and associations should think beyond traditional revenue streams by supporting candidates throughout their certification journey
2. How to build products to generate growth for your organization and provide a better candidate experience
3. How to use data to make smarter decisions about your products, programs, and content to drive results for your business and their candidates