The Power of a B2B Strategy: Real-Life Success Stories from Learning Organizations

As the workforce and education landscape continues to evolve, the demand for professional certifications has continued to rise exponentially. However, traditional business-to-consumer (B2C) marketing strategies are not enough to achieve growth in today’s competitive market. Successful organizations are capitalizing on business-to-business (B2B) marketing as a new channel for certification growth.

Building on last year’s successful session, "4 Ways to Grow Your Credentialing Program", BenchPrep’s CEO Ashish Rangnekar, and ASIS International’s Chief Global Learning Officer, Christine Peck, will hone in on growing certification training programs through B2B channels to reach a wider audience and drive revenue.

We will explore the successful implementation of B2B strategies from real-life learning program examples to provide insights into how 3 organizations achieved certification and credentialing program growth and success.

Attendees will learn:
1. How ASIS International explored new B2B channels and started selling directly to corporations to expand their product reach and grow their learner base
2. Why CompTIA attached certifications to higher education to grow their programs and bridge the skills gap in the IT industry
3. How Project Management Institute (PMI) built authorized training partners as a channel to expand its reach in the project management industry and provide quality education and training to its members and the community