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  • Wednesday, Oct 25th
    10:15 AM – 11:15 AM MT
    Boosting Certification Programs with Effective Marketing Strategies: Maximizing Results with Minimal Effort.
    Location: Colorado Hall E
    Main Contact/Presenter: Amanda Rutter – Internet Testing Systems
    Presenter: Mike Adams, MS
    Marketing and Communications
  • Wednesday, Oct 25th
    11:30 AM – 11:45 AM MT
    Digital Credentials: Providing Usable Verification and Added Recognition Opportunities
    Location: Broadmoor Hall E
    Main Contact/Presenter: A.J. Wolf – American Board of Emergency Medicine
    Presenter: Sarah Sopcak, CDMP – American Board of Emergency Medicine
    Marketing and Communications
  • Thursday, Oct 26th
    1:30 PM – 1:45 PM MT
    Influencer Marketing: A Strategy for Communicating the Value of Certification
    Location: Broadmoor Hall E
    Main Contact/Presenter: Alexander Jean-Baptiste, PCM, Content Marketing – Board of Pharmacy Specialties
    Marketing and Communications
  • Thursday, Oct 26th
    2:30 PM – 3:30 PM MT
    Telling a Brand (New) Story: Experiences in Rebranding the Credentialing Board
    Location: Colorado Hall E
    Main Contact/Presenter: Tony Ellis, MSEd, CAE, ICE-CCP – Oncology Nursing Certification Corporation (ONCC)
    Presenter: Janie Schumaker, MBA, RN, CEN, CPHQ, CENP, FABC – Board of Certification for Emergency Nursing (BCEN)
    Presenter: William M. Ellis, MS, RPh – Board of Pharmacy Specialities (BPS)
    Marketing and Communications
  • Thursday, Oct 26th
    3:45 PM – 4:45 PM MT
    Leveraging the Most Powerful Marketing Channel: Your Credential Holders
    Location: Colorado Hall E
    Moderator: Stephanie R. Dille, MBA – Meazure Learning
    Presenter: Todd Galati, CAE – American Council on Exercise
    Presenter: MaryBeth Kurland, MPA, CAE, ICE-CCP – Commission for Case Manager Certification
    Presenter: Melanie Graw, MEd – National Restaurant Association
    Marketing and Communications
  • Friday, Oct 27th
    9:00 AM – 10:00 AM MT
    Does Your Credential Have Value in Today’s Market? How to Maintain Relevance and Create Continuous Demand Across Career Stages
    Location: Broadmoor Hall F
    Main Contact/Presenter: Manuel Collazo – Association Headquarters
    Presenter: Debby Formica, CAE, ICE-CCP – Association Headquarters
    Marketing and Communications